For Emphascience, business strategy and innovation are all about making fact-based, well-informed queries into the realms of healthcare and science. The strategic process begins with defining unmet needs from the perspective of the patient, the healthcare provider, or the manufacturer of the medicine, and then moves on to understanding molecular properties and designing the environment necessary to ‘optimize’ the physical, chemical, pharmacokinetic and pharmacological ‘personalities’ of the products. We take a disciplined approach to develop our understanding and build platforms that have wider applications, making choices that create long-term value for our shareholders.
In the United States, typical reformulated products as designed by Emphascience are covered under section 505(b)(2) of the Food, Drug and Cosmetic Act and may be submitted as a New Drug Application (NDA) to the Food and Drug Administration (FDA). Just as the generic equivalent of a marketed product can be approved simply on the basis of bioequivalence and appropriate controls on chemistry and manufacturing without the need for clinical evidence of effectiveness and safety, the Drug Price Competition and Patent Term Restoration Act of 1984 also allows the FDA to approve a 505(b)(2) NDA based on data that may already be available (to the Agency) but not generated by the applicant. Unlike generic products, however, the products being developed by Emphascience are designed to be different and arguably better, thereby offering brand differentiation in the market and better products to those who use them.